Pat has worked at DDB Needham Worldwide promoting and publicizing their entertainment accounts for the major markets of Northern California. Clients for DDB Needham included 20th Century Fox, Disney Studios, Hollywood Pictures, Touchstone Pictures, New Line and Fine Line Pictures. Using her English degree and organizational skills, she has written press releases and coordinated several first-run film promotions with television, radio, and print media throughout the Northern California market area.At Apple Computer, Pat worked in the eWorld division learning the operations of an online service, networking, various clients for IRC (Internet Relay Chat) and web page design. Pat caught the "tech" flu and is currently deliriously contemplating aspirations of becoming a nerd. Seriously, no matter what the job, Pat believes in a partnership with clients and working with them to achieve their goals. Maybe that is why she was awarded for Excellent Customer Service from PIB Mortgage, one of the most successful lenders in the Silicon Valley and a company known for its commitment to its customers.
Patricia L. Yu Mountain View, CA 94043
Pat@axon.net
(415) 254-1685
Objective A position that challenges me to use my organizational, communications skills, customer service attitude and enthusiasm for high technology to contribute to the overall growth of an organization.
Relevant Skills and Achievements APPLE EXPERIENCE Upholding Apple company goals and standards for quality customer service. Formulated, implemented and maintained Filemaker Pro database. Heavy member contact with eWorld subscribers and Internet users. Expeditious yet diplomatic decision making as guided by departmental protocol and company policies. Worked with Apple legal and eWorld security to resolve sensitive corporate issues and formulate company positioning. Varying levels of technical support and training. Initiated comprehensive customer contact. Reviewed Internet newsgroups for Standards compliance. Light supervision of international telecommuting team. Working knowledge of Stratus system and commands.
MARKETING EXPERIENCE
- Proud member of PR team that organized nation´s #1 Rocketeer post-premier festivities for Disney Pictures.
- Retained ownership of all customer inquiries and followed up on all files to closing. Helped team achieve funding goals of $80p;$100 million a month. Awarded for Excellent Customer Service.
- Conceptualized logo for new product and worked with team to realize logo. Collaborated with team to package and distribute marketing materials for said product.
- Wrote press releases for DDB Needham´s entertainment accounts.
- Wrote copy for Disney´re-release of 101 Dalmatians promotional flyer.
- Wrote promotional advertisements for Sacramento News and Review´s "Talking Personals" section.
- Wrote and compiled research summaries that were published and distributed to a nationwide client base, increasing sales margins.
Work History
APPLE COMPUTER, INC., Cupertino, CA
Apple Internet Services - eWorld
eWorld Standards Advisor
November 1994p;Present
PETS IN NEED, Redwood City, CA
Apple Computer - eWorld
Conference Host/Coordinator (volunteer)
November 1994p;March 1995
SILICON FINANCIAL CORP., Campbell, CA
Mortgage Brokerage Firm
Underwriter/Senior Loan Processor
January 1994p;August 1994
PIB MORTGAGE CO., San Jose, CA
Mortgage Lender
Mortgage Banking Specialist
November 1992p;January 1994
SACRAMENTO NEWS AND REVIEW, Sacramento, CA
Weekly Newspaper
Advertising Sales Assistant
August 1992p;October 1992
EVANSGROUP, San Francisco, CA
Advertising and Public Relations Agency
20th Century Fox/Disney/Touchstone Promotional Representative
(on project basis)
July 1991p;December 1994
L´ESTRANGE ASSOCIATES, San Francisco, CA
Advertising and Public Relations Agency
Tristar/Columbia/Samuel Goldwyn Meyer Promotional Representative
November 1991p;October 1992
DDB NEEDHAM, San Francisco, CA
Multi-National Advertising and Public Relations Agency
Publicity/Promotions Coordinator
April 1991p;July 1991
CO-OPNET, INC., Sacramento, CA
National Marketing Consulting Firm
Marketing Research Assistant
January 1991p;March 1991
UNIVERSITY OF CALIFORNIA, Davis, CA
Instructional Media Department
Television Studio
Production Assistant
October 1989p;June 1991
MERICA ENGLISH INSTITUTE, Taipei, Taiwan
English Tutoring Institute
Reading Comprehension Teacher/Tutor
July 1990p;September 1990
Education University of California, Davis
Bachelor of Arts, English.
References Available upon request.
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